It’s about people.
Over 40 years as an athlete, coach, therapist, and shop owner, I’ve learned that real success goes far beyond the scoreboard. The wins matter — but what matters more is who you become in the process.Every athlete is different, so their path should be too. My job isn’t to hand out cookie-cutter plans — it’s to work alongside each athlete to build a system that fits their values, fuels their strengths, and makes them resilient when things get hard.I’ve had the privilege of working with incredible athletes — from youth discovering their potential to seasoned competitors chasing new peaks. Success is often measured in medals, but the real victories happen quietly — in resilience, self-belief, and growth.Athletes are more than their stats. They are students, leaders, siblings, teammates — people becoming who they’re meant to be. Sometimes my role is guiding them through transition. Sometimes it’s just being a steady presence when the path gets hard. The work isn’t about giving answers — it’s about creating space for growth and showing them what they’re capable of..“Jack’s coaching and mentorship has been instrumental to my success over the years — providing the consistent support and expertise I’ve relied on.” — Patrick Moore, Team USA Wax Technician“Jack’s coaching style perfectly matches what I need as a masters athlete and national-level wax tech. His knowledge, experience, and willingness to experiment make training fun and productive.” — Paul Moore, National Team Wax Technician“Jack was an integral part of my journey to becoming an Olympian. He coached me through the most crucial years of my development, helping me make the leap to the National Team and on to international competitions. Jack stepped back in to help me when I was struggling under the National Team coaching regime. He always believed in me and made sure I was confident in my own abilities. He was thorough and thoughtful. My training plans were always tailored to me as a person and as an athlete.” — Madeleine Williams, Vancouver 2010 Olympian (10km Free, 15km Pursuit)Because it’s never just about the game. It’s about the journey.