CROSSOVER PARTNERSHIPS

Where Sport, Story, and Craft Meet

Crossover Partnerships
Brand Integration Across Sport, Product, and Story

  • A Mileage Game partnership isn’t stationary — it moves.

  • From race courses to bakery boxes. From Instagram to airports.

  • From the sled push to the steering wheel on the drive to the start line.

If your brand comes onboard, it doesn’t just sit in a corner.
It travels. It breathes. It gets carried into people’s hands.

BRANDED BAGEL BOXES

Your logo in real homes — over real breakfast.

What this looks like:

  • Sponsor logo added to Mileage Game Bakery boxes

  • Optional QR code linking to your business

  • Seasonal “sponsor spotlight” stickers

  • Thank-you card insert acknowledging partnership

Where it reaches:

  • Local community deliveries

  • Weekend pickups

  • Race-week highlight posts

  • “Morning of the race” fuel moments

A sponsor brand on a bagel box isn’t marketing — it’s belonging.

BRANDED APPAREL

Because I’m one of the few athletes who actually wears a shirt.

Options:

  • Right chest placement

  • Back shoulder placement

  • Sleeve partner placement

  • “Powered by [Sponsor Name]” micro-tag

Best use cases:

  • Vancouver / Vienna / Washington / Ottawa / Sweden race days

  • Training content

  • Airport & travel storytelling

  • On-course photography

BRANDED KITS:

  • TRAINING KIT

  • RACING KIT

  • TRAVEL KIT

    Branded kits are built for you. There’s no added cost to be included in the story.

BRANDED SOCIAL STORYTELLING

Not influencer content — narrative content.

My social presence isn’t curated or glossy. It’s lived.

How brand integration looks:

  • Named acknowledgments in race-week reflections

  • Sponsor tag in travel-day posts

  • “Partner highlight” reel for each supported event

  • Day-before-race ritual posts featuring partner brand

Not hype. Not staged. Just real presence in a real pursuit.

WEBSITE INTEGRATION

Your brand isn’t an add-on — it becomes part of the world.

Placement options:

  • Footer partner strip

  • Scrolling marquee sponsor row

  • Partnership page highlight block

  • Bakery packaging & digital integration

SPONSORSHIP TOUCHPOINT MAP

Where your brand appears:

  • Bagel boxes (physical, local reach)

  • warm up & Race kit (on-course presence)

  • Travel-day storytelling (airports, hotels, journey)

  • training kit & Instagram (reels, stories, captions)

  • Website (permanent narrative placement)

  • Conversations (the most human currency)